Strategy and Sales Planning

In late October, the TELUS’ Business Solutions Channel Strategy division received the fiscal year 2010 budget to allocate across eleven regional sales divisions, represented by five vice-presidents. With a tight deadline to present sales targets to business leadership by late November, the task was critical and complex.

Sven, responsible for managing the $1 billion wireless budget, meticulously assessed performance trends across regions and conducted an environmental scan to understand national and regional business climates. Collaborating closely with sales directors, he played a pivotal role in mediating varying interests during the preparation for the vice-presidents' meeting.

The usually contentious budget meeting proceeded smoothly thanks to Sven’s comprehensive and evidence-based model of the business. By presenting well-supported rationales for each division's sales targets, he facilitated understanding and acceptance among stakeholders. Notably, he convincingly articulated the need for nearly flat growth in Alberta due to the economic impact of the 2008/09 recession, contrasting with significant growth in other regions.

EXPERTISE

• Strategy analysis

• Financial modeling

• Data analysis

• Project management

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